Brewing Good Health: Exploring Coffee’s Health Benefits for National Wellness Month


It’s National Wellness Month, a time for celebrating and sharing all of the ways we keep ourselves happy and healthy. “Wellness,” of course, can mean many different things. The Global Wellness Institute defines wellness as the active pursuit of activities, choices, and lifestyles that lead to a state of holistic health.   Some may picture green juice and […]

Cold brew is red hot — let’s make sure it stays that way


The National Coffee Association is here to help your coffee business navigate cold brew’s evolving regulatory landscape. Cold brew may not be new, but it’s never been hotter. Demand for the format is off the charts, with 17% of coffee drinkers having had a cup of cold brew in the past week, according to the […]

Celebrate National Nutrition Month With a Cup of Coffee


Coffee is an everyday staple for many Americans – in fact, more Americans (66% of adults) drink coffee each day than any other beverage. NCA conducts the longest-running study of consumer coffee habits in the United States, and our most recent data show that not only is coffee maintaining its popularity overall, but it’s also […]

Next Gen Interview with Bambi Semroc of Conservation International


NCA Next Gen recently had the chance to chat with Bambi Semroc, VP of Sustainable Markets and Strategy at Conservation International. The following Q&A has been lightly edited and condensed for clarity. Bambi Semroc Next Gen: How did you first become interested in conservation and sustainability work?  Did your Peace Corps work in Togo help […]

What the Science Says About Common Coffee and Health Myths


Study after study has found that coffee has a host of potential health benefits. Yet there’s still a lot of confusion among consumers and in the media.  Surprisingly, 69% of Americans report that they have not even heard of any studies related to coffee and disease prevention, according to recent NCA market research. And despite the […]

What the Research Really Shows on Coffee & Cancer


Coffee may lower the risk of several types of cancer, according to recent studies reviewed by researchers at the American Cancer Society. The following excerpt was originally posted at the American Cancer Society.  AICR has named February Cancer Month. Learn more.  To learn more about science, coffee, and why the research matters, join the experts […]

A Bitter Buzz: The Psychology Behind Our Love of Coffee


A new study found that coffee drinkers are actually more sensitive to the bitter taste of caffeine. Coffee is a complex beverage – and it’s experienced differently by everyone. Your appreciation (or not) of coffee is largely driven by genetics, which control a host of factors raging from your caffeine tolerance to sensory perception. A […]